Chiap Heng Ch'ng (M) Sdn. Bhd (CHC) is a foodstuff importer and trading company which has been established for more than 50 years. The company started as a small shop trading in dried foodstuffs such as sea cucumber, sharks fin, mushroom and fish maw, and has grown to become a major player in the local market for processed and canned food.
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In 1982, CHC made a signification decision to shift its focus from trading dried food to canned foods. This decision was triggered by the vision of one man, Mr. Pee Chit Min, the managing director of CHC who foresaw an emerging trend among Malaysians for faster-paced lifestyles. He set out to make food preparation convenient and hassle free-essential during occasions such as Chinese New Year where families spend much time cooking sumptuous meals. By the 1980s thousands of families were serving Peace Brand premium quality desserts straight from the can to their guests.